Back in the day, dressing like a group you were not a part of was a cardinal sin against coolness, and the punishment was hard: You were either a “poser” or a “sell-out. Google Trends can be critical to finding those products, with the platform able to provide insights and analysis on Google’s top search queries. ![]() When we look at the overall year trends for 2021 compared to 2020, we can see the vast difference in the two years’ performance. Wanting to dress like a raver has little to do with being a raver-and that’s a mentality that will be hard for older Millennials, Gen Xers, and Boomers to understand. Research and data are vital to discovering products with high sales potential, which is where Google Trends comes in. Comparing Google Search Trends from 2021 to 2020. On August 5, 2008, Google launched Google Insights for Search, a more sophisticated and advanced service displaying. The website uses graphs to compare the search volume of different queries over time. Rather than actually raving in Bushwick or actually brunching at the country club, many young Millennial and Gen Z fashion lovers see these subcultures less as ideological movements than as aesthetic ones. Google Trends is a website by Google that analyzes the popularity of top search queries in Google Search across various regions and languages. Among the top 10 types of outfits Google tracked this year are “rave outfits,” “preppy outfits,” “cottagecore outfits,” “90s outfits,” and “festival outfits,” suggesting that people searching for fashion advice are looking to take part in indie aesthetics or trends.īut if a renewed interest in raving or prep signals that subcultures are back, the way these words are used online, especially on platforms like TikTok and Instagram, point in another direction. ![]() After 2020’s top trending search of “Indie Style,” Google’s 2021 data delves deeper into the world of niche trends, no doubt spurred on by the ongoing popularity of TikTok. The global beauty and personal care products market size was approximately 47.8 billion in 2021 and is expected to reach 90.4 billion by 2027, growing at a 10.8 compounded annual growth rate (CAGR), making them trending products to sell in 2023. Google has just released its Year in Search data which tracks terms with the highest growth year over year.
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